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Thursday, August 31, 2006
On Radio: 'The Commentators' rush in where Limbaugh
deigned not go
By BILL VIRGIN
P-I REPORTER
Rush Limbaugh's show isn't moving -- so several other programs on competing
stations are.
Entercom's KTTH-AM (770) announced recently that it had signed Limbaugh's
nationally syndicated talk show to a three-year extension, much to the
disappointment of Fisher Communication's KVI-AM (570), which had been trying to
get him back.
Although a Fisher release made some slighting remarks about Limbaugh's recent
legal troubles, as well as "a penchant in recent years for mailing it in,"
Limbaugh remains a powerful ratings generator, and KVI hasn't come up with a
strong replacement since losing the show three years ago.
As program director Dennis Kelly acknowledges, KVI comes off its strongest
daypart with local host Kirby Wilbur in morning drive and goes "straight to
oblivion" in the 9 a.m.-noon slot. Most recently, KVI has been running Fox News'
"Brian and the Judge" at that time.
So in an effort to make a better showing, Kelly is moving "The Commentators"
from sister station KOMO-AM (1000), expanding it by an hour (it'll air 9
a.m.-noon) and adding listener calls. The changes start Tuesday.
Kelly says the program, hosted by Ken Schram and John Carlson, has increased
its audience since its January debut, but listeners have thought "there was
something missing" -- their participation. Carlson says the callers will act as
"a third commentator."
"The Commentators" will be moving into a crowded talk environment, going up
against not only Limbaugh but Dave Ross on KIRO-AM (710), "Weekday" on KUOW-FM
(94.9) and Thom Hartmann on KPTK-AM (1090). Kelly said he believes in "putting
your strongest show up against your most competitive environment," and hopes to
steal audience share from each of the other shows. Carlson and Schram also will
do commentaries on KOMO-AM and appear on KOMO's noon news. There's also talk of
doing something with "The Commentators" on KOMO/4 television.
Carlson admits to mixed feelings about the move from afternoons, where he has
presided off and on for 13 years. "Afternoons were very comfortable; I had a
solid base of support," he says. "On the other hand, I really like new
challenges. ... It'll be sad to say goodbye to the afternoon audience.
Hopefully, they'll be around earlier."
Carlson's afternoon drive slot will be filled by moving Bryan Suits to 3-6
p.m. (the nationally syndicated Sean Hannity show, which KVI has signed through
2010, airs noon-3 p.m.). Kelly says the show will change in an effort to take
advantage of his sense of humor and style. ABC political analyst Mark Levin's
show will be added 6-8 p.m. weekdays.
As for KOMO, the station operates as an all-news station with few exceptions,
including the Mariners and "The Commentators." Kelly said moving the latter show
likely will "make the all-news junkies happy," since putting a talk show on KOMO
"for some was not a positive." Kelly said doing so was an experiment; whether he
would repeat it would depend on the right show to fit that format.


Catholic
Commentators
Faith is one of the few things
two radio hosts share
SEATTLE
By Linda Thomas
 |
| KOMO
Commentators
Ken Schram (left) and John Carlson disagree about most of the
subjects they discuss on their daily radio show, but both have a respect for
each other and for their
Catholic
faith. Photo: Linda Thomas |
The self-described “radio odd couple” with a daily show on KOMO-AM 1000
are a study in opposites.
John Carlson wears a tailored shirt, tie and pressed slacks. Ken Schram is
dressed in a casual short-sleeve shirt and slightly rumpled pants.
Carlson uses a yellow highlighter to go over his notes during commercial breaks,
while Schram glances at a stack of papers and then disappears for a cigarette
break. Carlson speaks in complete sentences; Schram is more likely to spout off
with the comment, “That really gets my BVDs in a bunch.”
But for all their differences – including the fact that Carlson is a politically
conservative talk show host on KVI Talk Radio 570 and Schram is a liberal
television commentator
for KOMO 4 News – they have at least a couple of things in common. The two men
share a radio program from 10 a.m. until noon each weekday and both are
Catholic.
“Even with our faith we’re very different
Catholics,” said
Schram.
“Ken is in many ways more traditional than I am with respect to religion,”
Carlson explained.
“He’s a pre-Vatican II
Catholic and I went to school right after Vatican II when church rules
were more relaxed.”
“The church is too relaxed,” Schram interjected.
Schram grew up in The Bronx borough of New York and went to
Catholic schools
until he was kicked out of high school. He won’t say why. But he is outspoken on
church issues. He thinks the pope should consider allowing priests to marry and
women to become priests. However, he feels it is not appropriate for lay
ministers to serve the Eucharist.
“That’s what makes Ken so totally unique,” said Carlson. “He believes it’s okay
for women to be priests, but it’s not okay for anyone to be a lay minister.”
“I’m a walking, talking dichotomy,” Schram acknowledged. “I’ve always separated
the faith aspect of what Catholicism represents from the political or social
side of the Church and I don’t apologize for my views.”
They agree 25 percent of the time, maybe less
Articulate, intelligent and befuddled are the words Schram used to
characterize his co-host. Carlson described Schram as impish, irrepressible and
fun to work with. For the record, Carlson also called his partner “childlike”
but that lead to a debate about whether Schram was childlike or childish. They
settled on impish.
Since the KOMO
Commentators
radio show started four months ago, Carlson and Schram have debated hundreds of
topics.
During each two hour show they discuss 12 news issues. Subjects on a recent show
included: a study that claims strict parents raise overweight children; the
Mariners; the sale of a popular tavern in the University District; and medical
privacy laws.
Their most heated debates have been about gay marriage and Tent City, the
temporary camp for homeless men and women.
Schram said they have opposing views 80 percent of the time (75 percent
according to Carlson), but they’re able to explain their opinions without
screaming at each other or getting angry.
“It’s like when you’re sitting around the Thanksgiving table with Uncle Rupert.
You like the guy even though you disagree with him,” said Schram. “John and I
genuinely like each other and we try to have intelligent conversations.”
“I think people like hearing both sides of an issue but they’re tired of the
shouting and the ‘I’m right you’re evil’ mentality of most talk shows,” Carlson
added.
Turn on the radio and think
Their goal with the program – which includes interviews with newsmakers but no
calls from listeners – is to entertain, educate and “get people thinking.”
The KOMO Commentators’
popularity will have its first test in July when Arbitron, the company that
measures radio audiences, releases its report. Both hosts say they’ve had
positive feedback from listeners. And program manager Dennis Kelly said the new
show is gaining an audience.
“The program appeals to both news junkies and talk show lovers alike,” said
Kelly, Program Director for Fisher Communications’ AM radio stations.
Kelly, also Catholic,
admitted to “uttering a prayer that Ken will watch his language and John will
keep a compassionate heart.”
Occasional distasteful language isn’t the concern about Schram, who has a
devious habit of trying to make Carlson laugh when he reads live commercials.
Schram resorts to tearing up papers, flicking paper clips or making faces and 50
percent of the time he causes Carlson to make a mistake (less than 25 percent
according to Carlson).
“Can you believe what I have to put up with while I’m trying to serve our
clients and listeners?” asked Carlson.
“You love it,” said Schram.


Thursday, January 19, 2006
On Radio: KOMO-AM is uniting longtime adversaries as
'The Commentators'
By BILL VIRGIN
SEATTLE POST-INTELLIGENCER REPORTER
Dennis Kelly, the program director for Fisher Broadcasting's Seattle AM
radio stations, has been a regular witness to the ongoing hallway bantering
and insult-swapping between talk-show host John Carlson and television
commentator Ken Schram.
But instead of telling the two "Hey, keep it down," he came up with a
different idea: Put the two of them on the air together.
Which is what he's done. Starting Jan. 30, Schram and Carlson will host
"The Commentators," a mix of news, interviews, analysis and commentary,
about the news and about each other, 10 a.m. to noon weekdays on KOMO-AM
(1000).
The placement of the show is interesting. While KVI-AM (570) is Fisher's
local talk-radio station, KOMO-AM has been built as a 24-hours news-traffic
station that is also the radio home of the Seattle Mariners.
But Kelly said the show was placed on KOMO for several reasons. One, it
isn't a talk show in the sense of taking phone calls from listeners. KOMO
also has an audience more evenly split between Republicans, Democrats and
independents than KVI-AM, where Carlson is afternoon drive-time host.
Two, all-news stations around the country are looking at ways to tweak
the format, in part because of differences in listening habits during the
day, Kelly says.
In midmorning, listeners drop in on KOMO "for traffic and a bit of news,"
then head off elsewhere, such as the music stations, for entertainment.
Kelly figures that a lively show of news, analysis, interviews and exchanges
between the hosts might keep some of those listeners around, create
"destination listening" and "give us a chance to stretch the time spent
listening with our audience."
There's also a market opportunity in the talk format, what with AM rival
KIRO-AM (710) currently looking for a permanent host for the 9 a.m.-noon
slot.
"There's a golden opportunity for a new kind of radio show," says Kelly,
describing "The Commentators" as a cross between "Meet the Press," Jon
Stewart's "The Daily Show" and CNN's "Crossfire."
The difference between that last show and "The Commentators" is that
Kelly believes the Carlson-Schram pairing won't devolve into a shout-fest.
"I don't think I've ever heard them scream at each other," Kelly says.
Schram and Carlson share "a magical chemistry you look for in great teams."
Adds Schram, "We have a camaraderie, as vehemently as we disagree."
Both Carlson (who recently signed a new deal with Fisher) and Schram say
they were looking for new challenges. Says Schram, who started with KOMO in
1977, "At this point in my career, if I can find something that is fun,
challenging and worthwhile, hells bells, I'm going for it."
Carlson and Schram have been teamed before: Carlson as a guest on
Schram's long-running public-affairs program "Town Meeting," Schram more
recently on Carlson's show.
The rapport and repartee between the two suggests the potential for a
show marked by a fast pace and humor. Carlson jokes that he and Schram got
the gig only after Dan Lewis and Cindi Rinehart turned it down, and the
initial idea was to have the two spin country records until the new station
The Wolf beat them to it.
Will there be a serious or straight line in the two hours? "Not if I can
help it," Schram says.
Carlson calls the approach "serious with a smile. ... Can you impart
serious news and insight while having fun? Of course you can."
Despite the philosophical and political differences between the two,
there's always the chance, Kelly says, "they could agree."
"Pigs could fly," Schram says.
To accommodate the new program Carlson will shorten his KVI shift to 3-5
p.m. weekdays. Bryan Suits' show will move to 5-8 p.m. Schram will continue
to do his commentaries for KOMO-TV. |

listening to talk radio so you don't have to...
Nobody could believe it (least of all us) but BlatherWatch talked our way
into Fisher Plaza's studios and the inaugural show of "The Commentators,"
Monday morning.
We have a feeling there were plenty of listeners, but in case you
weren't one of them, "The Commentators" is KOMOAM's (1000 KHz) first in
years, foray into political talk. It's a weekdaily (10a-12p) hard-scrabble
debate between KVI's veteran talker John Carlson (m-f, 3-5p) and KOMO TV's
resident lip, Ken Schram.
(Don't confuse this with KKOL's upcoming cooking show, "The Common
'Taters" to hopefully compete with Tom Douglas' elitist, foodie Saturday
(4-6p) show on KIRO that deals with truffle oil and the kind of leeks you
can't take behind the garage).
We were scuttled through tunnels and funny stairwells into the
labyrinthine building by KOMO drones we'd bribed with promises that we'd
humiliatingly blog-trash their bosses. We were sat down on a folding
chair, a glass separating us from the mics behind which sat Schram,
Carlson and much to our delight, the mighty mouth of Christian thought and
action: Rev. Ken Hutcherson, who was seated next to the diminutive Schram.
(Ok, Schram is not that small- anyone seems puny next to Hutcherson, who
once played hockey or one of those violent pro-sports where you have to
pray to survive- hurting people gave him his spiritual edge).
Schram and Carlson sat directly across from each other at a "decent
distance" and separated by a "cone of silence." The 50-something Schram
wearing a turtle neck and jeans, the 40-something Carlson, of course, wore
a tie.
Schram came out punching, a brave act considering the weight difference
and that he was in easy reach of the giant, shave-headed Rev (did we
mention he's black?) who looked like one of Michael Jackson's security
posse. Schram said something like: last time we talked, I called you a
bigot, and Hutch said yes, you did.
The argument ensued with Hutcherson jabbing the air with all manner of
"finger pointing," like the R's are always accusing us liberals of.
Schram put up a strong offense to which Hutcherson responded deftly
with his usual provocative, but predictable talking points. ("I know many
ex-gays," he said," but there's never been an ex-blackman- Michael Jackson
doesn't count.")
Hutcherson's politics go only so deep. Push him past the glib
sound-bites (as Schram did)- and you get the B-I-B-L-E. He, like many of
his evangelical cohorts, are not really political- they have a religious
agenda they're trying to make us all dance to, or as Schram put it-
[they're] "trying to make the community at large be bigoted." But when it
comes to the consensus-building that's our political system, they don't
buy it. Giving up a half a loaf doesn't pack it if it's God's bread, they
say. Click here for some of our favorite
Hutcherson sound-bites.
After some Seahawk talk, Hutcherson left and during the break, we
ventured into the studio where Carlson greeted us and asked if we'd like
to stay in the real studio and catch the rest of he show in the seat
Hutcherson had just vacated.
There are no callers on "The Commentators," just the play between
Schram, the unpredictable libertarian liberal and Carlson, a doctrinaire
conservative and the guests. What makes it compelling is the chemistry
between these two. It's obvious they genuinely like each other, which
creates a tension not unlike family dinner table argument where everyone
pounds the table but gets up still liking each other.
Schram & Carlson look each other in the eye, and the insults are as
much for each other's enjoyment as the audience's. Heated exchanges are
always with smile, and subtext is like, "Gotcha, motherfucker," and, "Not
bad, sucker, now take this..."
We must note: Carlson would NEVER say motherfucker (even if his
mouth was full of it) and Schram, it's fair to say, would.
Carlson is good on his feet, having cut his teeth appearing weekly for
years with southpaw Walt Crowley in a popular point-counter-point format
on KIRO TV; having done talk radio for nearly 15 years; and being a
veteran of many political campaigns, some successful like the
anti-American, anti-affirmative action I-200, the abomination against
justice, 3 Strikes You're Out initiative; and his own quixotic
gubernatorial campaign in 2000. Carlson has a nice-boy demeanor, but he's
a political gut fighter in the real world. He's had some spectacular
failures, (can you say I-912?) but he's a force to contend with in the
state political scene and, we have to admit, a great broadcaster.
We don't know why Schram is the way he is. He's from the Bronx, which
may account for some of it. He's a veteran broadcaster- he even had a
short-lived 9-ta-noon talk show on KOMO in the mid-90's. His TV editorials
are brash, rude, contrarian, and very popular.
Although Schram is deeply liberal, progressive partisans will never
like him; because, if there's any way he's predictable- it's that he'll
probably climb up the ass of any partisan message-bearer even if he agrees
with the message.
Today's phone interview with newly-elected State Democratic Party Chair
Dwight Pelz is a case in point. We know Pelz well enough to know he's no
wimp in a debate. But he has just got himself a new job- one where
shooting from the hip isn't usually the best idea.
So when Mr. Chairman was greeted and introduced by Schram, he got no
customary Seattle Shit Sandwich- (you know- the compliment with a little
criticism and plenty of mayo layered in, then topped with another
compliment).
No.
When Pelz started reciting his talking points about how the Bush
administration is screwing everybody, and Americans need access to
healthcare, Schram kept interrupting him, saying, yeah but- what
specifically are the Democrats going to do about it? As Pelz kept
trying to gain a little control,and get back to the business of busting
the R's, Schram kept interrupting. (Carlson interjected, " For the
record, I'm loving this interview.") Pelz was caught off-guard, he's
smart enough that this won't happen again when he comes back, which we
believe he will, because we think this show will become a crucible for
serious politicos elected and otherwise.
Schram was as hard on the new Republican Chair, Diane Tebelius, who,
forewarned by Pelz's preceding her, did a little better. Schram called her
an "attack dog,"(memo to Ken: not good calling a woman any kind of
dog) and excoriated R's for firing salvos at D's without giving
solutions. She's a tough cookie (with better legs than Pelz's, the boyz
concluded) and she exhibited what might be a sense of humor- though it
might have just been indigestion.
Carlson said, "Talking points will not work around here." And even
though it was he that said it- we were energized at the prospect-
(we've been so disappointed with the No Spin Zone).
KOMO saw a niche- the kind you could drive Mike Webb's Lexus through-
it was the 9-ta-noon, with a faltering Rush, a room temperature Procaccino,
a syndicated Hartmann, and a Tony Snow who's right-wing and even more
tepid than Procaccino.
Who's idea was it? They might have been just trying to lube him, but
Schram & Carlson say it was KOMO/KVI Program Director Dennis Kelly. "We
decided in my contract negotiations that I should spend half my time at
KOMO," says Carlson. "They decided on a format and then looked for someone
to do it with me." They settled on Schram, Carlson claims, after 11 other
KOMO talents, (including Cindi Rinehart) turned it down.
We're excited about The Commentators for several reasons. First, it's a
new idea- we're tired of the same-old in local talk radio, and we're
pretty sure a lot of other listeners are too. just read our comment
strings! Second, we like the chemistry between these two and the fact
that the debate is hot and happens without them disrespecting each other,
talking over each other or stepping on each other's arguments. Third, we
think listeners will respond as we have. And lastly, we see the
possibility of KOMO emerging as the inheritor of the once-mighty KIRO's
place in the local talk radio world-at-small.
Maybe that's wishful thinking- we have no information that KOMO, all
news and Mariner's (with the exception of the 'Tater Boyz) will become
more talk-centric, but we're hoping. We've been harping for a long time
about how there's money to be made with progressive talk in this town- Air
America's KPTK has ignored the possibility, and KIRO has fallen into chaos
and despair. Maybe KOMO will save the day. (Or maybe we'll all have to
go back to NPR).
The first show ended with Carlson and Schram giving high fives all
around and Schram saying, "Well, at least I didn't say 'fuck.'" Travis
Box, Assistant Programming Director said wryly, "Well, Ken, tomorrow's
another day."
We'll be there tomorrow.


Inside the Park: M's are a radio hit
2003-08-02
by Nathan Fenno
Journal Reporter
In radio jargon, the Seattle Mariners are a cume magnet.
``Cume'' is short for cumulative audience and the Mariners draw it as
well as anything on the dial. That's why the Mariners have what is reported
to be baseball's richest radio contract, in its first year with KOMO.
And according to one study released this week, that popularity is
reaching new levels and helped turn around the fortunes of a struggling
radio station.
``The Mariners do it by default,'' said Dennis Kelly, the Fisher
Communications AM Group Program Director. ``It's a whole new ballgame.''
PNK Media Research delivered a study to KOMO this week that showed fans
are listening to the Mariners in record numbers. The study looked at people
12 and older who tuned into Mariners games from April to June.
In 2001, KIRO, the previous rightsholder, had 1.061 million weekly
listeners of the Mariners and a 12.6 rating from April to June.
That dropped to 840,000 weekly listeners and a 7.8 rating last year (2002
season), when the team didn't make the playoffs.
But KOMO's numbers so far this year beat even the 2001 season: 1.226
million weekly listeners and 12.9 rating.
``This is the highest audience in the history of Mariners radio for this
time,'' Kelly said.
KOMO reportedly paid the Mariners $8-10 million per season for the radio
rights through the 2008 season to end KIRO's 18-year stint as the team's
broadcaster. That's three times the nearly $3 million per season KIRO paid
for the rights in the mid-1990s. Competitors were shocked by KOMO's price
and said they couldn't make money on the deal.
It's still early, but KOMO might have the last laugh.
``(This) has changed the listening habits of an entire audience,'' Kelly
said. ``We've been able to effectively sell the Mariners. There is a lot of
speculation that is very out there about whether we are getting what we paid
for.''
Being attached to the Mariners has reversed KOMO's slumping popularity,
according to the Arbitron spring ratings that were released last week.
Unlike television, radio ratings are released quarterly and the collection
methods are decidedly old-fashioned. Arbitron pays listeners $1 per week to
jot down what stations they listened to and when in a small notebook.
That's where the Mariners come in -- people are more likely to remember
listening to a ballgame than flipping music or talk on for a few moments in
the car.
KOMO's average quarter hour listening share for its total audience (12
and older) went from 3.0 in March to 4.6 in April, 5.0 in May and 5.7 in
June. During the same four months, KIRO's ratings slipped from 7.2 to 3.9.
Keeping veteran announcers Dave Niehaus and Rick Rizzs and television ads
modeled after ones the Mariners run helped KOMO's transition. And the
station used the addition of the Mariners to help promote its new all-news
format.
``We hoped we could convert the lion's share of the audience to the
station,'' Kelly said. ``We have converted 100 percent of the audience to
KOMO.''
KIRO issued a press release this week based on the same Arbitron spring
ratings. It showed KOMO's ratings from 7 p.m. to midnight, prime time for
Mariners games, from Monday through Friday were 25 percent lower than KIRO's
were over the same period last year.
How to interpret the numbers is a subject of some contention between the
stations.
When the Mariners came off 116 wins in 2001, KIRO's April 2002 ratings
were 26.5 for ages 35 to 54. It slipped to 12.8 that May.
KOMO's April ratings this year were 9.8 for the same demographic, then
rose to 18.7 and 12.3. Kelly attributes the April drop to the war in Iraq
and uncertainty about the team's chances. And he contends KIRO's April 2002
numbers were an anomaly and skew any averages.
The hesitancy was mirrored at Safeco Field this spring, where fans
weren't sure what to expect of a team without Lou Piniella. Poor weather and
an early schedule that included also-rans like the Rangers and Tigers also
hurt attendance.
Mariners attendance dropped 21 percent from 2002 over the first 15 home
games this season (488,597 fans for an average of 32,573 per game). Since
then attendance is up by almost 10,000 fans per game, but is still about 10
percent behind last year's total.
The ratings for KOMO and for television on Fox Sports Northwest showed
equivalent drops over the same period and both have since rebounded. Instead
of the Mariners' fan base eroding in April, as was feared, at least on the
radio it appears to be growing. The team's television ratings and contract
with FSN are among baseball's best.
Either way, KOMO proclaimed itself the Northwest's `most listened to
radio station' How those numbers will be affected if fans remain angry the
team didn't make a trade at Thursday's deadline or if the Mariners don't
make the playoffs remains to be seen.
For now, the Mariners are sitting on a radio gold mine that only seems to
be growing.
Nathan Fenno can be reached at 425-453-4257 or nathan.fenno@kcjn.com |

 |
Saturday, July 26, 2003
Mariners boost KOMO-AM ratings
By BILL VIRGIN
SEATTLE POST-INTELLIGENCER REPORTER
How much did winning the Seattle Mariners mean to KOMO-AM?
A lot -- as indicated by the spring ratings issued yesterday for the
Seattle-Tacoma market by The Arbitron Co.
In the winter ratings book, for the 7 p.m.-midnight time slot Monday through
Friday, KOMO was in a tie for 20th. In the spring book, with the start of
baseball, it was first.
And in the overall ratings, KOMO leaped from 18th in winter to third -- tied,
coincidentally, with KIRO-AM, from whom KOMO wrested the Mariners broadcast
contract.
The overall winner -- for listeners 12 and older, 6 a.m.-midnight, Monday
through Sunday -- was country station KMPS-FM, followed by KUBE-FM.
After KIRO and KOMO came KVI-AM, KRWM-FM, KZOK-FM, KBKS-FM, KWJZ-FM, KBSG-FM,
KNDD-FM, KMTT-FM and KING-FM (tied for 12th), KCMS-FM, KISW-FM, KIXI-AM and KPLZ-FM
(tied for 16th), KJR-FM and KLSY-FM (tied for 18th), KQBZ-FM and KJR-AM (tied
for 20th), KYPT-FM, KTTH-AM and KFNK-FM.
KIRO, a perennial leader in mornings, remained the top station in the 6-10
a.m. Monday through Friday segment, but KOMO, which switched to all news last
year, climbed from 19th in the winter quarter to seventh in spring.
KMPS-FM won the 10 a.m.-3 p.m. segment (KOMO didn't make much of a move
there, going only from 20th in winter to 16th in spring) KMPS also won the 3-7
p.m. segment, but KOMO, perhaps picking up some pre-game Mariners listeners,
jumped to third in that time period, ahead of KIRO.
The longtime local radio team Robin & Maynard joined KQBZ-FM midway through
the quarter, but the move didn't make an immediate impact on the station's
performance. For the 6-10 a.m. segment KQBZ ranked 24th in spring, down from a
tie for 21st in winter.
The next big development to watch in ratings, aside from the KOMO-KIRO
tussle, will be the move by Rush Limbaugh from KVI to KTTH in October. In the 10
a.m.-3 p.m. segment, which includes two hours of Limbaugh, KVI ranked third in
the spring book, while KTTH was in a tie for 21st.
P-I reporter Bill Virgin

WTOP's News/Traffic Makes Ratings Music
July 23, 2003
By Paul Farhi - Washington Post
All-news radio station WTOP likes to tweak its Washington area
rivals by promoting itself as the station that "doesn't play songs." Annoying?
Maybe. But not playing songs just paid off handsomely for WTOP.
The station climbed to the top of the radio ratings during the spring quarter in
virtually every category, knocking off a familiar pack of urban-music rivals.
With its round-the-clock mix of news, weather and traffic reports, WTOP had a
lock on radio's most lucrative audience, listeners aged 25-54, according to
Arbitron Inc., which compiles the numbers.
In fact, WTOP's ratings among adult listeners were the highest for a April-June
period in its history as an all-news station, according to the station's
records. WTOP began using an all-news format in 1969.
"We were just speechless when we saw the numbers today," said WTOP news director
Mike McMearty. "It's been a true team effort. We've just jelled in a way we've
never done before. We think we have a staff to rival anyone in the country."
WTOP, which broadcasts on both the AM and FM bands, seems to have
perfected a formula in which short news reports and features are interspersed
among traffic and weather updates "on the 8s" (at 8, 18, 28, 38, 48 and 58
minutes past the hour). It makes the station something akin to a utility:
immediate and predictable. It tends to stress information, rather than any
particular "personality."
WTOP's highest ratings ever came during the winter of 1991, when the
first Gulf War broke out. This time, its audience was also fattened by war news,
but only marginally. The spring rating "survey" began on March 27 and ran until
June 18, which means that the war had wound down during the majority of the
rating period.
Among all listeners age 12 and older, WTOP finished second to urban-hits
specialist WPGC-FM. However, WTOP dominated morning and evening "drive time,"
the two peak periods of radio listening. In the mornings, for example, it
enjoyed a 21 percent advantage over runner-up WPGC among the 25-54 set; during
the evening shift (3 to 7 p.m.), its audience grew 29 percent since the previous
ratings period, moving it far ahead of the No. 2 program, "The Don & Mike Show"
on WJFK-FM.
If WTOP was the big winner in the quarter's ratings, WMMJ-FM was the most
obvious loser. Overall, "Magic" dropped from first to third place, with
precipitous audience declines during several parts of the day. Tom Joyner's
syndicated morning show on the R&B station, for example, lost nearly a quarter
of its adult audience, tumbling from the top spot to third behind WTOP and
Donnie Simpson on WPGC-FM.
WMMJ executives said they were puzzled by the results, saying that little
about the station's programming had changed since the winter ratings. This may
suggest that WMMJ's strong ratings last quarter were a fluke -- or the ratings
this time were. Station executives preferred the latter theory, suggesting that
the inclusion of country music-loving Frederick County in the spring survey
diluted the audience for "Magic," which plays a mix of old and new R&B tunes.
The problem with that idea is that that Frederick County's radio preferences
have always been included in the figures for Washington, said Thom Mocarsky, a
spokesman for Arbitron. The company produces a separate report about Frederick
in the fall and spring, he said, but has always incorporated data from the
county in its quarterly reports on Washington area stations.


December 23, 2002
|
Dennis Kelly, president of News Talk
Concepts Inc. in Mukilteo, brings a wealth of experience to his new position
at KOMO radio.
|
Mr. News Talk Radio

Dennis Kelly of Mukilteo has been
hired to lead KOMO radio's change to an all-news format

Dennis Kelly, president of News Talk
Concepts Inc. in Mukilteo, brings a wealth of experience to his new
position at KOMO radio.
|

By
Eric Fetters
Everett Herald Writer
When managers at KOMO-AM radio in Seattle wanted someone with a
national reputation to help reinvent the station's format, they didn't have
to look farther than Mukilteo.
That's the home of Dennis Kelly, president of News Talk Concepts Inc.
Kelly now is leading KOMO, which recently switched to an all-news format
and secured the coveted broadcast rights for Seattle Mariners games. With
that combination, he and station owner Fisher Communications hope KOMO can
move toward the top of the radio ratings charts.
Despite the daily commute, the 41-year-old said he's enjoying the
hands-on work as news and programming director for KOMO 1000 News and
Fisher's other AM stations. On the side, he's keeping his own consulting
business simmering.
"The thing that made this attractive to me is it's the best of both
worlds," Kelly said. "I can help this news format evolve and keep working
with some of the clients I've had over the past six years."
Born and raised in Bellevue, Kelly started in the competitive world of
commercial radio after graduating from Washington State University almost 20
years ago. His first jobs were in Seattle, although he worked in several
other cities and even did foreign reporting stints from South Africa and the
former Soviet Union.
After working his way up to management positions at stations in Arkansas
and Portland, Ore., Kelly returned to Seattle in the mid-1990s to take over
as news director at KIRO radio.
When that job ended in 1997, he started his home-based consulting
business, News Talk Concepts, because he and his family didn't want to leave
Mukilteo.
Rob Dunlop, vice president and general manager of KOMO radio, said
Kelly's local experience and his track record for helping stations in other
large markets is impressive.
"Dennis is a local guy and has been involved with local stations for a
long time, but he also has the national reputation," Dunlop said.
While Kelly enjoys his consulting work, it's kept him away from his wife
and two children more than 30 weeks a year, he said. So, the opportunity to
scale back that business and work for KOMO was attractive, he said.
A onetime radio reporter for KOMO, Kelly rekindled his relationship with
the station last spring, when it tapped him to work on the format. Having
launched the all-news programming in September, KOMO 1000 News now uses more
than a dozen reporters in a combined TV-radio newsroom.
Transforming into an all-news and traffic station was a major shift, but
Kelly calls it "a real relevant format for the average person." He added
that the Seattle area's population of more than 3 million is enough to
support the format.
"We find they listen in multiple sessions a day. It starts to become
their favorite radio station," he said.
Still, it is a risk, as no other Seattle station in recent memory has
tried to do 24-hour local news. For example, KIRO 710 relies on talk shows
much of the day to keep listeners tuned in between newscasts.
The not-so-secret weapon to bolster the station's new approach, of
course, is the Mariners. Last spring, Fisher reportedly paid more than $10
million to carry the baseball games through the 2008 season.
The deal took the Mariners away from KIRO radio, which successfully used
the games and its news/talk format to stay atop the ratings.
"The Mariners helped KIRO maintain the market dominance," Kelly said. "We
find, by and large, that the audience tends to congregate around the station
where the Mariners are. We look forward to building on that."
In the summer ratings, before KOMO's format switch, the station ranked in
the bottom half, while KIRO came in at first place again. But Dunlop said
he's received good feedback from listeners about the all-news format, and
the station is committed to it.
"We definitely have designs on being a top station in the marketplace,"
Dunlop said.
|


February 4, 2002
WTOP:
Radio on a roll

By Chris Baker
THE WASHINGTON TIMES
Valerie Klink has never met Mike Moss or Richard
Day, but she brings them with her to work every morning. Ms. Klink, a
37-year-old systems analyst, rises at the crack of dawn weekdays for her
hour-long commute from Haymarket, Va., to Falls Church. She keeps her car radio
tuned to all-news station WTOP (1500 AM and 107.7 FM), where Mr. Moss and Mr.
Day are the morning news anchors.
"I'm not one to sit in front of the TV to get the news. I'd rather use that
time in the car to catch up with what's happening in the world," Ms. Klink says.
She is not alone. More than 1 million listeners like her have made WTOP the
second-most popular radio station in Washington, a major accomplishment for a
broadcaster that was stuck in the middle of the ratings pack just a few years
ago.
Between Sept. 20 and Dec. 12, WTOP recorded a 5.5 share, the highest fall
rating in its 76-year history, according to figures released last month by the
Arbitron Inc. research service.
Essentially, the 5.5 share means between 5 and 6 percent of Washington's
radio listeners were tuned to WTOP during any given period last fall. That
share, roughly translated, means the station averaged more than 1 million
listeners a week.
WTOP has been climbing steadily in the ratings since 1998. But it took its
coverage of the September 11 terrorist attacks — and the anthrax scares and war
in Afghanistan that followed — to help it break the troika of local urban music
stations that have ruled the top three spots in the ratings for years.
Longtime urban champ WPGC (95.5 FM) remains Washington's top-ranked station
with a 6.7 share. But WTOP's ascension pushed WMMJ (102.3 FM) and WKYS (93.9
FM), urban stations that usually battle for the No. 2 spot, into a tie for third
place.
On weekdays from 6 to 10 a.m., radio's most lucrative time slot because
there are more listeners than any other period of the day, Mr. Moss and Mr. Day
now have the top-rated show, drawing a bigger audience than stalwart DJs like
Howard Stern, Tom Joyner and Jack Diamond.
"This has been a major growth period for us. We are definitely putting a
better product on the air, and listeners are responding," says Joel Oxley,
WTOP's vice president and general manager.
But success has come with a price: WTOP's rise has made it a target in
Washington's fierce news wars.
Last week, a skirmish erupted between the station and WUSA-TV (Channel 9)
over a WTOP promo that suggested some broadcasters get their inclement weather
school-closing reports from WTOP.
"I'd like to say to WTOP radio: We don't get our school closings from you,"
WUSA morning anchor Mike Buchanan said during a Jan. 28 broadcast, according to
dcrtv.com, a Web site that monitors local media.
Jim Farley, WTOP's vice president of news and programming, says his station
"never said WUSA gets their school closings from us. We know they don't. But
right now we're on top, and when you're the top guy, you're a target."
Back to basics
The WTOP that listeners like Valerie Klink hear today sounds much different
than the one that slumped in the ratings six years ago.
Back then, the station relied heavily on infomercials to make money. Often,
listeners tuned in to get the news, only to find paid programs touting weight
loss and hair-loss products.
WTOP also carried lots of sports, frequently interrupting its schedule to
air Baltimore Orioles baseball and Washington Wizards basketball games.
When the station did carry news, the format was unpredictable. Instead of a
new newscast every half hour, it experimented with newscasts that started every
20 minutes.
"We had drifted from our mission of being a news-reliant station. We had
lost our way, and the ratings reflected that," says Mr. Oxley, a member of
WTOP's sales staff at the time.
With the ratings in the gutter, parent company Evergreen Broadcasting Corp.
brought aboard Mr. Farley, a veteran of New York's radio wars, to help whip WTOP
back into shape.
He phased out the infomercials and the sports. He also restored the
30-minute newscasts, and installed weather and traffic reports that air in
10-minute intervals, beginning at eight minutes past every hour.
New features were introduced, including the "Ask the Mayor" and "Ask the
Governor" programs, in which D.C. Mayor Anthony A. Williams and the chief
executives of Maryland and Virginia visit WTOP's Northwest studios once a month
to field listeners' phone calls.
The news delivery changed, too. Anchors loosened up. Friendly banter became
common. Experienced reporters like Capitol Hill correspondent Dave McConnell, a
WTOP fixture since 1965, were given more airtime. The sports reports became more
than a laundry list of the previous night's scores.
"The goal was to make the station like a utility. No matter what time of
day you turn us on, you're going to get the news," Mr. Farley says.
Not all the changes have been popular. Some listeners complain that WTOP's
dense format — CBS News reports every hour, the weather and traffic reports
every 10 minutes, and features like Mr. McConnell's "Today on the Hill" reports
sprinkled throughout each newscast — leaves time for little more than a recap of
the day's headlines.
Mr. Farley says WTOP is more than a headline service, but it doesn't expect
to be its listeners' only source for news.
"Our audience is intelligent, and we know that they are going to pick up a
newspaper or a newsmagazine when they want to learn more about an issue," he
says.
Stronger signal
The tweaking that began under Evergreen continued when Bonneville
International Corp., a Salt Lake City company backed by the Mormon Church,
bought WTOP in August 1997.
At the time, the station was still heard only on the relatively weak 1500
AM signal, which originates from Wheaton. In April 1998, Bonneville also began
broadcasting the station over the stronger 107.7 FM signal, which originates
from Warrenton, Va.
Later, WXTR (820 AM), a Bonneville station in Frederick, Md., began
simulcasting WTOP, boosting the station's coverage in fast-growing upper
Montgomery County.
The stronger signals are aimed at commuters who once experienced fuzzy
reception as they moved in and out of the station's original coverage area.
Danny Cummings, a construction superintendent who commutes from Harpers
Ferry, W.Va., to Bethesda weekdays, says WTOP's reception problems have largely
disappeared. "If I start to lose the station in one area, I can usually flip
around until I pick it up again," he says.
The signal boost has been key to the station's ratings surge, says Mr.
Oxley, who became the WTOP's general manager in November 1998.
"It's like any other business: You can have the greatest product in the
world, but if you don't have a good distribution system, it doesn't matter," he
says.
Staying on top
WTOP reached No. 2 in the ratings after September 11, but Mr. Farley
doesn't necessarily believe the station got a spike from its terrorism coverage.
"The fact of the matter is that WTOP has been growing consistently for four
years," he says.
The station hopes to avoid CNN syndrome — ratings only go up when a big
story breaks — by adding more lifestyle reports to its newscasts. In the spring,
for example, the station is planning features on planning summer vacation. In
August, back-to-school reports will dominate its airwaves.
"We work hard to be relevant in people's lives, all year 'round," Mr.
Farley says.
And since WTOP is Washington's only all-news radio station, it faces little
competition.
Public radio stations WAMU (88.5 FM) and WETA (90.9 FM) carry National
Public Radio news shows and cultural programming. WAMU has a local news
operation that produces "Metro Connection," a newsmagazine that is broadcast
Saturday mornings.
ABC-owned WMAL (630 AM) offers topical talk shows, including the syndicated
Rush Limbaugh and Laura Schlessinger programs.
Because they are public stations, Arbitron doesn't rank WAMU and WETA among
Washington's 33 commercial stations. During the same period that WTOP rose to
No. 2, WMAL recorded a 3.3 share for 13th place. Its numbers were down from a
year earlier, when it tied for 10th place with a 3.6 share.
WTOP remains one of the biggest money makers in Washington radio, and ranks
third in revenue behind talk station WJFK (106.7 FM) and WPGC, which each
generate more than $30 million annually.
WTOP made $24 million in revenue in 2000, twice the amount it generated in
1996, according to the most recent estimates by Chantilly media research group
BIA Financial Network Inc.
Now that its ratings are up, the station is expected to raise its ad rates,
which could push revenue higher. Media buyers say the increases won't ruffle
their clients, even if they believe the station's numbers have been inflated by
the war coverage.
"There is a feeling that this is an ongoing story, and that WTOP's numbers
may be up for awhile," says Deborah Cover Lewis, founder and president of Media
Vision, a Bethesda media and marketing firm.
Bonneville, in the meantime, is trying to extend WTOP's success to its
other Washington stations.
Last month, the station began airing promos that encourage listeners to
check out Bonneville-owned classical music outlet WGMS (103.5 FM) once they've
gotten their WTOP news fix.
Bonneville has also started an Internet-only radio service, Federal News
Radio, geared toward federal government employees. It is promoted heavily on
WTOP.
Standing out
With its "just the facts, ma'am" style, Mr. Farley says WTOP has to work
overtime to stand out in Washington radio, where everyone seems to have an
attention-getting gimmick.
Last fall, Bonneville-owned pop music station WWZZ (104.1 FM) slashed the
number of commercials it plays in a bid to reduce the "clutter" that listeners
often complain about in focus groups.
Soft-rock station WASH (97.1 FM) switched to an all-holiday music format
for 33 days after Thanksgiving. Last month, rock station WHFS (99.1 FM) took its
DJs off the air for a "Jockless in January" promotion aimed at attracting
advertisers during a traditionally slow month.
Mr. Farley is responsible for keeping WTOP in the public eye. It is a job
that suits him well: Colleagues describe him as part Lou Grant and part P.T.
Barnum, an old-school journalist who also understands the business of news.
At the height of last summer's Chandra Levy scandal, reporters would often
wait outside WTOP's studios for D.C. Police Chief Charles H. Ramsey to exit
following his appearance on the station's "Ask the Chief" show.
On those days, Mr. Farley would place a podium with WTOP's logo outside the
station's doors. The podium gave the chief something to stand behind when he
answered the reporters' questions, and it gave WTOP free advertising when the
station's logo popped up in the images of the chief that later appeared in the
newspapers and on TV.
And when photographers and cameramen venture inside the WTOP studios to
film one of the newsmakers on the "Ask the Mayor" or "Ask the Governor"
programs, they find the station's logo plastered on the walls and wrapped around
microphone stands.
Mr. Farley has also cut a deal with WJLA-TV (Channel 7) to have popular
weatherman Doug Hill deliver the forecast weekday mornings and afternoons on
WTOP. As part of the deal, WJLA airs promos for WTOP that tout the station's as
Washington's "severe weather team."
The "strategic partnerships," as Mr. Oxley calls them, help boost WTOP's
brand recognition.
"I'm of the mind-set that there isn't this wall that separates us from
other news organizations. We're always looking at ways to expand our
partnerships," he says.


Wired in but on the
ground in Silver Spring, Lisa Baden gives frequent traffic updates for WTOP
radio and NewsChannel 8. Her reports draw from airborne and mobile units,
scanners and trusted commuters. (Sarah L. Voisin - The
Post)
In the Fast Lane
Metro Networks' Lisa Baden Pulls Out All the Stops
to Keep Up With Traffic
By Paul Farhi
Washington Post Staff Writer
Tuesday, July 9, 2002
Just before she goes on the air -- which she does roughly 60 times every
weekday morning -- Lisa Baden employs an old radio announcer's trick. She
smiles.
Smiling loosens Baden's jaw and facial muscles, making it easier for her to
get her mouth around such popgun phrases as "backup on the Beltway to St.
Barnabas Road." More to the point, Baden smiles to pump up her game -- in
effect, to transform herself into a bigger, better, friendlier-sounding Lisa
Baden. You can hear the change. Off the air, Baden can be understated, with an
occasionally inaudible voice and a high tittering giggle. When she's on, she's
the Traffic Queen -- authoritative, assertive, as whimsical as she wants to be.
"At Connecticut and Georgia Avenue, someone lost a hefty load of dirt and
they're going to have to get a large Shop-Vac to move it out of the way. Pay
attention!" she commands during the height of rush hour on a recent Friday
morning. "Not bad between University Boulevard and Georgia Avenue. A gasp of
slow traffic heading to the Wilson Bridge. . . . It's good to the Chesapeake Bay
Bridge" en route to the shore.
To which she can't help adding, "Take me! Take me!"
A few minutes earlier, Baden began a report about a new trouble spot by
saying, "Sunshine in your eyes? Yeah, baby!"
If you drive in the morning, Baden, 44, is as unavoidable as brake lights.
She's on six times an hour on news station WTOP-AM/FM, four times more on
cable's Newschannel 8, and here and there on stations based in Front Royal, Va.,
and Potomac, Md. With the cadence of an auctioneer and diction as sharp as a
scalpel, Baden doesn't merely report the dreary particulars of the morning mess.
Instead, she guides harried drivers to alternate routes, cajoles laggardly
highway authorities, and generally commiserates with your bumper-banging pain.
Sometimes she sings.
On her retentively neat desk, Baden keeps a dog-eared sheet of notebook
paper, on which she's jotted the names of dozens of traffic-themed song titles:
"King of the Road," "Chain of Fools," "The Long and Winding Road," etc. Every
now and again, in the midst of yet another description of the misery along I-270
or -66, she'll snap off a few bars.
The other day, leading out of a commercial for a new production of "West Side
Story," Baden chimed in, "We like to drive in A-mer-i-ca."
"Got your attention, didn't it?" she says later. Or as she likes to put it
when someone criticizes the frivolity, "It's traffic. It's not terminal cancer."
WTOP says Baden does her thing from "the WTOP Traffic Center," but this is a
convenient bit of puffery. Baden works neither for, nor in, any radio or TV
station. Her command center -- desk, phone, microphone -- is on the 15th floor
of a modern office building down the street from the Tastee Diner in Silver
Spring. Her employer is Metro Networks/Shadow Broadcast Services, a little-known
outfit headquartered in Houston that has quietly monopolized the radio
traffic-reporting field.
Metro's Silver Spring office is home to almost all the voices reporting on
Washington's hopeless congestion -- Jerry Edwards, Julie Wright, Robert Workman,
Beverly Farmer, Rob Edgar, Nicole Nichols, Baden. It's even home to traffic
reporters who don't exist; Farmer is Farmer on Channel 9 and on several small
radio stations in Maryland, but she's "Alex Richards" on WMZQ-FM and "Vera
Bruptly" on WJFK-FM. Back when, she was "Ginny Bridges" and "Lee McKenzie." The
dean of road warriors, WTOP's Bob Marbourg, isamong the few traffic reporters
who don't work for Metro.
Founded by a Baltimore-area car dealer named David Saperstein in 1979 and now
owned by radio powerhouse Westwood One Inc., Metro supplies traffic reports as
well as news and sports to about 50 radio stations in and around Washington. It
has similar operations in 74 other cities. For hundreds of cost-conscious
stations, Metro has become a one-stop information monolith. It's the only source
of news these stations use.
A station that signs on with the company gets the services of Baden, Edwards
or any of Metro's 40 other reporters for free. What's more, Metro's reporters
tailor their reports to sound as if they're coming from the station's very own
"traffic center" (the pseudonyms preserve the illusion of exclusivity).
In exchange, Metro gets 10 seconds of each report for its own use. The
company sells those 10-second snippets -- thousands of them a year -- to
sponsors (it won't discuss how much it sells the time for). The arrangement
"sure beats having to spend your station's money to put up a [traffic]
helicopter," says Jim Russ, Metro's operations director.
Metro does marshal some formidable resources. During a typical rush hour, it
has three planes circling above the traffic, a couple of cruising mobile units,
a wall of police radios and access to dozens of government traffic cameras
arrayed at key points around the region. Metro operates its own cameras, too,
including one atop the Willard Hotel in downtown Washington that can pan, tilt
and zoom down to street level via remote control.
What it lacks in glamour, traffic reporting makes up for in immediacy and
utility. More so than even the weather, traffic broadcasts are the ultimate news
you can use. Is there anything more satisfying than learning about a tie-up in
time to avoid? There's even something satisfying about hearing about the jam
you're part of. It's a comfort, however small, to have your miserable reality
confirmed by Lisa Baden or Julie Wright.
"Traffic is the biggest single thing we hear about from our listeners," says
Jim Farley, WTOP's vice president of news and programming. "There's an urgency
about getting that information. You get in your car, you want to know what's in
front of you. And you want that information as fast as you can get it."
WTOP practically saturates its listeners with traffic news, offering reports
every 10 minutes around the clock, 24 hours a day, every day. During rush hour,
this makes WTOP extraordinarily popular. The station has led the ratings during
morning drive hours in four of Arbitron's last five quarterly surveys -- with a
whopping 20 percent advantage over its closest competitor during the last
period. Says Farley, "Lisa is responsible for a good part of our success."
The constant demand for up-to-the-second data imposes a grueling schedule on
Baden and her fellow Metro stars. To beat the rush hour that she'll be reporting
on, Baden leaves her home in southern Anne Arundel County each morning by 3:45.
She's working almost literally from the time she hits the road in her Honda CRV;
her car is equipped with a two-way radio that connects Baden to her office, just
in case she spies trouble during her 50-minute commute. (She often drives, she
confesses, "far above the speed limit.")
Even at 5 in the morning -- or maybe especially at 5 in the morning --
Metro's newsroom is percolating with deadline energy. The noise -- squawking
scanners, reporter talk -- is constant. Russ presides over the scene like a
Starfleet commander, from a long desk in the middle of the main room. He's the
pivot man, monitoring the official police and fire sources and relaying the
goods to Baden and other reporters, who sit nearby.
This morning, a Friday, things are droning along predictably -- the usual
three-mile backups in the usual places -- when Russ swivels and declares to no
one in particular, "University near Caddington. One overturned. Possible trapped
passenger." It's an electric shock. Everyone knows instantly what this means: A
car has flipped over in Wheaton. Big news.
Within seconds, the alert is being read over the air. According to the dark
humor of the newsroom, such mishaps aren't just commuter calamities. They're
Metro's bread and butter. "When we hear something like that, we like to say,
'Job security!' " says Russ.
Russ is just one of the sources Baden pays attention to. There's so much
information incoming that it takes professional cool not to be bewildered by it.
Baden, for example, wears headphones that let her hear live feeds from the
airborne and mobile units in one ear, and countdown cues from her stations in
the other. She can also see live feeds from the traffic cameras, and a running
scroll of "incidents" on her computer. (Typical entry: "Incident. 05:37 am. Va.
St. Police. Accident. No. bound 95 at Pr. Wm. Pkway. Rt. lane. Truck and car.
Police on way.")
Baden also gathers her own data, making and receiving as many as 200 calls a
day. Among her callers are a small group of trustworthy regulars who tip her to
hot spots and accidents, often before highway authorities are on the case (to
avoid hoaxes, she won't report information from anyone she doesn't know). She's
so adept at juggling all the data that she can be on the air describing an
incident at the same time she's hearing about it.
Because she's on the air so often -- at least once every 10 minutes for six
hours straight -- Baden's life is ruled by the second hand. Every morning,
before starting work, she synchronizes a little portable timer with the U.S.
Naval Observatory's atomic clock. She carries the timer around with her wherever
she goes.
"My window for going to the bathroom is three to four minutes," she says,
laughing. "I like to say this is a high-stress and fast-paced job for something
that's not moving at all. Isn't that ironic? We're jamming in here and they're
not moving out there."
Despite the grind, morale runs high in the Metro traffic room. The place is
filled with people who aren't just knowledgeable about traffic, but actually
appear fascinated and enthusiastic about its ebbs and flows. "When you're
growing up, no one says, 'I want to be a traffic reporter,' " says Jerry
Edwards, who's been one for 18 years. "But you learn how much impact you have.
What we do affects so many people."
For sheer commitment, it's hard to beat Rob Edgar, another of Metro's
reporters. Edgar, 35, was an airborne reporter until October 1998. One morning,
as he was landing at Bowie's Freeway Airport, Edgar's plane crashed 100 yards
short of the runway. The pilot, Douglas Duff, was pronounced dead at the scene.
A nearby resident pulled Edgar from the burning wreckage. He suffered a broken
leg and pelvis and had burns over 40 percent of his body.
Edgar spent 66 days in the hospital, and nine months recovering. When he was
well enough to work again, he came right back to his old beat, reporting on the
ground instead of in the air. Edgar never mentions the incident as he shows you
around Metro's office. Instead, he talks about one thing: traffic.
Reporting on traffic is unlike almost any other kind of reporting. Although
there are certainly patterns to it, Washington's traffic has its own
unpredictable animal logic. It's the most ephemeral of things, here and gone and
back again in an instant. That makes reporting on it something like chasing
butterflies. That big mess oozing along the Dulles Toll Road? It might not be
there by the time Baden gets on the air to tell you about it.
In other words, Baden and her ilk must be two things at once: accurate and
instantaneous. It doesn't always work out. Travelers zipping along at 60 mph on
I-270 a few mornings ago, for instance, probably were a bit mystified by a
report of a slowdown just south of Shady Grove Road. It had disappeared by the
time news of it was aired.
"The mistakes we make . . . happen because we're juggling so much stuff at
once," explains Russ. "It's the old rule -- when in doubt, leave it out. We try
to be careful in how we phrase things. We'll say, 'At last check, 270 was slow.'
If you're wrong about something, you'll spur a lot of cell phone calls. People
notice."
A 40-second traffic report hardly seems like a starmaking vehicle, but Baden
has developed her own cult following, particularly since she began broadcasting
three years ago on WTOP, the region's radio-news giant.
People are constantly calling her, and not just to talk about the state of
the Beltway. Is she married, they want to know. (Yes.) Does she have children?
(No.) Does she have hobbies? (A few: sewing, boating, playing piano.) Of course,
they want to know what she looks like. "I tell them I'm wearing a ball gown,
that my hair is perfect, that my makeup is done to a T," she says. "What I say
is, I am a goddess! Isn't radio great theater of the mind?"
Baden didn't set out to be a traffic oracle, though she wanted to be on the
radio ever since she did the Pledge of Allegiance on the PA while attending
third grade in Landover Hills. While her friends were tuning in to
rock-and-roll, she preferred listening to the comedy and banter of local legends
Frank Harden and Jackson Weaver and "The Joy Boys" (Willard Scott and Ed
Walker).
Baden finally got on the air herself at the University of Maryland's radio
station ("during the dawn of Madonna") as a student in the early 1980s. But
there were fits and starts after that. She was a part-time weekend deejay for a
tiny AM station in Laurel out of college, then an editorial assistant and
occasional morning voice at WPGC-FM.
Deferring her on-air dreams, Baden became WPGC's marketing director in the
late 1980s. Her job ("the most thankless in radio") involved coming up with ways
to promote the station and its sponsors. Once, she cooked up a stunt for a
shampoo advertiser and a local amusement park; she rented a dunking booth,
hauled it to the park, and had passersby take a whack at dunking one of the
station's deejays in a vat of shampoo.
Metro Networks gave her her big chance in 1991. Initially, she found her
subject dull and dry, and for a time described herself a "a plain vanilla
traffic reporter." Her personal turning point came about four years ago. A
supervisor, since departed, turned down her request for a raise by informing her
that she was merely a "worker bee," and not star material.
"I was just incensed," she recalls. "He was calling me a worker bee! I was
devastated." Baden sulked a little and considered quitting.
Instead, she decided to become . . . Lisa Baden. "That's when I started being
me," she says. "I started telling the story. I started being real."
That's when she started singing. She started describing the traffic as
"backstroking around the Beltway." She became memorable, 40 seconds at a time.
And now? What's Baden's next step? The question takes her aback momentarily.
She seems both a little bit surprised by it and a little bit hurt. "I'm a
traffic reporter," she says quietly but firmly. "That's what I am. That's what I
want to be." And then, once more, Lisa Baden smiles.
© 2002 The Washington Post Company

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Talk
radio's growing volume is static in Salem
February 7,
2002
JEFF MAPES
When the
Legislature's special session begins Friday, KXL's Lars Larson will be
combing the Capitol looking for any threat that lawmakers might accept the
governor's push for new taxes.
If he finds
it, the conservative talk show host will be quick to tell his listeners
around the state -- and to urge them to bury any wavering lawmakers under a
blizzard of phone calls and e-mail.
"When you
let people hear about it in real time, they're going to react," said Larson,
who claims his statewide radio show has as many as 200,000 listeners during
the course of a week.
Republicans
and Democrats alike agree that Larson, and an increasing number of local
radio hosts, are reaching a new level of influence, particularly when it
comes to tax-and-spending policies.
The radio
talkers helped spark the 2001 Legislature's bitter debate over the fate of
the income tax kicker rebates and they appear to be stiffening the
Republican-led Legislature's resistance to new taxes to help close the
state's budget shortfall.
Gov. John
Kitzhaber last week fretted in his State of the State speech about the
influence of the "mindless ideology of the talk show host." His
communications director, Bob Applegate, said the governor worries the
pressure is making it harder for him to reach a compromise with Republicans.
"It seems
like too many members of the Legislature down here lock themselves in to the
talk radio mania," he said.
Applegate
insisted the governor's remarks weren't aimed specifically at Larson, but
it's clear there's bad blood there. Kitzhaber won't go on Larson's show, he
said, because "you never accept invitations to a lynching."
Larson and
his fellow talk show hosts say, however, they're doing what the media
should: holding politicians accountable to voters.
"It makes
the Republican politicians more timid about abandoning the conservatives,"
said tax activist Bill Sizemore, who also has a radio show. "I think they
feel if they increase taxes now, it would destroy their (political) base."
The
political power of conservative radio is an old story nationally, marked by
the rise of Rush Limbaugh, who began assembling his national network in
1988. Jubilant Republicans praised him for helping them take both houses of
Congress in 1994.
Local
imitators soon followed Limbaugh in most cities, but the format was slow to
catch on in Portland. Larson, a longtime reporter and anchor for KPTV (12),
was the pioneer, in 1997. With his booming voice and strong debate skills,
Larson proved ideal for the medium. By this year, Larson, 42, had built a
12-station network that reaches every major community in the state except
Bend.
Plenty of
would-be competitors have taken note and the Portland market is becoming
flooded with politically oriented talk, with as many as nine stations
dipping their toes in the waters.
Still, the
power of the shows lies as much in the commitment of their listeners as in
their numbers. Tim McNamara, KXL's general manager, said Larson reaches
about 4 percent or 5 percent of the radio audience in the Portland market,
far ahead of his local rivals. Talk shows account for about 18 percent of
the radio market, with the political ones dominated by conservatives.
KPAM, the
station launched by Portland businessman Bob Pamplin, started with two
moderate-to-liberal hosts, Bill Gallagher and Sheila Hamilton. Both are now
off the air, replaced by conservative Victor Boc and syndicated conservative
Sean Hannity.
"We tried
to buck the trend when we started," said Gallagher, "but we learned why it
is a trend."
Coming in
loud and clear The talkers' impact on Oregon politics became clear last year
when Democratic and Republican leaders of the Legislature proposed excluding
some federal funds from the revenue used to calculate the size of tax
rebates. The Legislature had used similar arcane procedures in the past
without huge political controversy.
But it
turned into the biggest battle of the session, in large part because of the
influence of Larson and the others who proclaimed that the Legislature was
trying to steal money that rightfully belonged to the taxpayers.
Listeners
lighted up the Capitol switchboard. At one point, the governor's office set
up a special phone line to handle the calls. Eventually, the Legislature did
divert $106 million from tax rebates, although it was less than Kitzhaber
proposed.
"We got a
lot of phone calls and from very nasty people," said Senate President Gene
Derfler, R-Salem, who was besieged with missives and even a few death
threats. He complained the talk shows "incite people into reaching
conclusions about things they don't really understand."
Larson
scoffed at that, saying he's exposing what has been a cozy group of
government insiders, both in Salem and in city and county offices around the
state.
"People
clearly feel that the traditional outlet for frustration about the way that
state or local government does its business is not available," Larson said.
"You write to your local officials and they ignore you. You vote for a
ballot measure . . . and, in fact, in some cases they actively work to
rescind what you've done."
In many
cases, the talkers' activism goes beyond commentary. Larson floated the idea
of running for governor last year -- a path already blazed by that Minnesota
talk show host, Jesse Ventura -- but was told by station management he
couldn't run and stay on the air.
Gregg
Clapper, a media consultant who intends to continue doing initiative
advertising bankrolled by Aloha millionaire Loren Parks, recently got a talk
show on KTLK Radio. Sizemore splits his time between a radio show on KKGT
and initiative campaigns. Larry George, a lobbyist for Oregonians in Action,
a property rights group, is on KUIK.
Larson said
he only considered running for governor out of frustration that the current
candidates aren't conservative enough. He said he's happy with his current
job, and he argued he has more of a standing with the public than most
elected officials.
He
remembered appearing on a panel sponsored by the League of Oregon Cities.
"Some clown
stood up from some little town somewhere and said, 'We get elected, who
elected you?' " Larson recalled. "I said, you get elected every four years.
I get elected every year, because in TV or radio, you get ratings . . . and
if they are down consistently, you get fired." You can reach Jeff Mapes at
503-221-8209 or by e-mail at
jeffmapes@news.oregonian.com.

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Northwest groups calls for end to
'hate radio'
Wednesday, April 24, 2002
By JOHN ENDERS
THE ASSOCIATED PRESS
PORTLAND, Ore. -- Michael Savage's nationally syndicated radio show is so
filled with hate and bigotry that it could incite violence against
immigrants and minorities, a coalition of area church and civic leaders
contended Wednesday.
The coalition demanded an end to what they call "hate radio" and called
on radio station KXL, owned by billionaire Paul Allen, to drop Savage's
show, called "Savage Nation."
"We urge those who have the privilege of shaping public opinion that ...
words can indeed hurt and can incite people to actions that result in injury
and even death," said David A. Leslie, director of Ecumenical Ministries of
Oregon, one of the coalition's members.
Tom Nelson, another spokesman for the coalition, called Savage Nation's
contents "an unbroken stream of hate and chauvinism directed against women,
people of color, liberals, immigrants and in particular people of Middle
Eastern heritage and people of the Muslim faith.
"We condemn this message of hate," he said.
Savage said the coalition's descriptions of him as a racist and a bigot
are nothing but an attempt to shut him up.
"If they are calling me these names ... they are interfering with my
ability to earn a living, and I may sue them," he said in a telephone
interview from his home in northern California.
"I don't cave in," Savage said.
The Coalition Against Hate Radio consists of the Ecumenical Ministries of
Oregon, the Interfaith Councils of Greater Seattle and Greater Portland, the
Islamic Societies of Southwest Washington and Portland, the Multnomah County
Democratic Party, the Muslim Educational Trust, Oregon Friends of the Middle
East, Jews for Global Justice, the Catholic Archdiocese of Portland, Centro
Cultural and several other churches and groups.
Wajdi Said, executive director of the Muslim Educational Trust, said the
coalition would hold Savage legally responsible if any views broadcast on
his show incited listeners to acts of violence.
Savage called his critics "radical leftists" who themselves are filled
with hate.
"They have every right to hate what I say. That's what talk radio is all
about: disagreement," Savage said. "That's what the Bill of Rights is all
about: disagreement."
Savage, who has worked as an ice cream factory worker, busboy, lifeguard,
writer and scientist, is the most popular radio talk show host in the San
Francisco Bay Area, and is heard on more than 350 radio stations across the
nation. He would not say how old he is.
His Web site, www.paulreveresociety.com, says he holds master's degrees
in medical botany and medical anthropology and earned his Ph.D. from the
University of California at Berkeley in epidemiology and nutrition science.
He has written 18 books, including The Savage Nation and Herbs That Heal.
In Portland, Savage's show is featured on KXL during afternoon drive
time. KXL broadcasts news, talk, weather and traffic 24 hours a day to an
audience from northern Oregon to southern Washington.
Tim McNamara, the station's general manager, said he had received seven
letters of complaint about Savage's show, along with hundreds of letters of
support.
"I have absolutely zero advertiser resistance," he said.
McNamara said he offered Savage's critics air time but they declined.
In addition to KXL, Paul Allen also owns the Seattle Seahawks, the Rose
Garden in Portland and Portland's hometown team, the Portland Trail Blazers.
"That is one of the main reasons for going after KXL," said Mona Goode, a
spokeswoman for the coalition.
She contended that by broadcasting Savage's show, the message KXL sends
to minorities and immigrants, "in particular to all people of Middle Eastern
ancestry and to Muslims, is that you are not wanted in this country, that
you have no value and that you should not expect any respect here."
Members of the coalition said they will ask corporate advertisers to
withhold their support from KXL until the station drops Savage.
"We're going to engage with the corporations that advertise on the radio
station and appeal to their sense of corporate responsibility," Goode said.
"In a sense, Michael Savage has done us a favor. He's kind of united the
coalition in and of himself," she said.
Michael Nank, a spokesman for Vulcan Inc., Allen's Seattle-based holding
company, said Tuesday that Savage's views are his alone, and do not
represent the station or its corporate owners.
Other than that, he said, "KXL is the broadcaster, and any day-to-day
decisions are addressed by the station there."

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This is what was written about WTOP's
main competitor...



Radio Legend Paul Harvey: The Man Behind the Voice
BY LEE HALL
Electronic Media
WHO'S ON FIRST?
CHICAGO--Several years ago I sat on a bus with a former colleague who worked at
ABC Radio. My friend was stunned by word that Paul Harvey might retire, and that
the network hard no heir apparent. Fortunately, for ABC, it was just a rumor.
Mr. Harvey says does not intend to extinguish the ``On the Air'' light anytime
soon.
``I still get up every morning with enthusiasm, like a kid going fishing, or a
prospector panning for gold. I just can't wait to see what exciting, heroic and
thrilling things 200 million people have been doing all night for me to talk
about,'' he said, eyes agleam.
But Paul Harvey will turn 80 the Friday before Labor Day, and he finds himself
looking more and more forward to the three months each year he and Angel spend
at their home in Arizona.
So, who'll replace Paul Harvey?
``Nobody can,'' Bruce DuMont states flatly. ``The dynamic ingredients that make
up that career, it's something that probably won't happen again.''
``He may be the most irreplaceable person in radio since Murrow,'' said Dennis
Kelly, president of News Talk Concepts, a Seattle radio consulting firm.
Some of the names that surface, all speculative, include CBS Radio commentator
Charles Osgood, conservative political talker Rush Limbaugh, and Seattle radio
host Dave Ross.
The conventional wisdom is that Paul Harvey Jr., who writes ``The Rest of the
Story,'' and occasionally fills in for his father on the air, is a likely
successor.
``My investment is in `Rest of the Story,''' the younger Harvey says. As far as
his future on the air, he simply says ``that's the subject of another
interview.''
Sources say that ABC Radio executives would dearly love for Mr. Harvey Jr. to
take over his father's coveted chair some day.
Dad isn't so sure.
``I don't think young Paul has that fire in the belly,'' the elder Mr. Harvey
said. ``He has seen the cost of getting up at 3 a.m.''
Young Mr. Harvey possesses his own unique talents. An accomplished concert
pianist and composer, he's also written plays.
Paul Sr. says he expects to be around at least another decade, allowing ample
time for someone to emerge.
``I'll continue until I find something else that is as much fun,'' he continued.
``I may go on forever.''

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